The bottle form is one of the highest penetrated packing forms and there is a huge market for it." The glass bottle format has been launched in a phased way in some markets and would be increased soon as manufacturing capacity increases.Īnd perhaps that's what it will take for Frooti, the oldest brand in the category, to give a better account of itself in a growing market for mango beverages. This has been a pain-point that the brand is trying to tackle on a war-footing.Īgrees and shares NadiaChauhan Kurup, "Currently there are only four manufacturing plants for RGB which would eventually go up to 20 plants. The returnable glass bottle is at the top in the pecking order of the caste system of packaging of soft drinks followed by the PET bottle and then the tetra pack at the bottom-rung, shares Bijoor. Frooti is not perceived as a health drink. Frooti is a health drink Contains Vitamin A.
Efficient distribution network-readily available. Its relatively feeble presence in the returnable glass bottle (RGB) space. Frooti has got a very large quantity basket available in various quantities like 65 ml, 200 ml, 250 ml, 500 ml and 1 Litre.
Even as the brand spends 40% more on it's marketing this year compared to the last, it will have to quickly address one of its biggest weak spots.
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